Master PIM is the simple PIM system for the technical trade

products immediately on the market
easy integration
all channels without additional effort
special conditions for VTH

Digitization in Technical Trade

In its intermediary function between suppliers and customers, technical trade is particularly confronted with the new challenges of digitisation.

These include, for example, the availability and presentation of the range of goods on the Internet as well as the reaction time and flexibility of the trade. At the same time, however, new technological developments also enable the development of new business models, the provision of intelligent services (smart services) and new ways of accessing the customer.

Master PIM is the tool with which you can not only master the challenges of digitization, but also exploit your new possibilities.

All channels without additional effort

The PIM system is the central system for all product information in your company. It is the data hub between ERP, marketing, sales and other departments like product management.

With Master PIM you distribute your current product data from a central location to all online shops and procurement platforms. Via reference catalogues and the universal interface you can quickly provide individual customer assortments. New sales channels can be easily integrated into your sales ecosystem.

Simply good product data
with Master PIM and the VTH eData-Pool

Up-to-date and high-quality master data are the basic requirement for the successful digitalization of business processes. Master PIM is of course also compatible with the article data from the eData pool.

VTH eData Pool

With the VTH eData pool, all dealers and manufacturers have a solution at their disposal that provides the required data quality and offers high efficiency and cost advantages. Simply import the data from the VTH eData pool into Master PIM and enrich your assortment with the new manufacturer data.

    Developed for the industry

    With more than 10 years of experience, Master PIM was explicitly developed to meet the needs of small and medium sized companies in the technical trade and PVH sector. Master PIM is the tool for standardized product information management. Thanks to the BMEcat standard, Master PIM is also quickly ready for use by smaller companies.

    Read here what challenges Funke GmbH from Heiligenhaus faced and why the company decided to use Master PIM Integration.

    Interview with Andreas Zismann, purchasing manager of Funke GmbH

    What does Master PIM cost?
    Our special conditions for VTH members

    In the past, the introduction of a PIM system has been a very complex, lengthy and cost-intensive undertaking. We have addressed this problem with Master PIM. By using the latest technologies and applying the BMEcat industry standard as the basis for our data model, we can offer PIM with a revolutionary pricing model. Due to the transparent design of the different annual licenses you do not take any risk and remain flexible even at short notice.

    VTH members receive an additional one-time discount of 10% on the Master PIM annual license. These conditions apply to all license types: Start, Standard and Plus. You can find our prices under

    We would be pleased to advise you in a free conversation.

    "Master PIM is the perfect system for all those who shy away from the effort of a PIM introduction. It can be so simple. "

    Thomas Four-House

    Thomas Vierhaus

    Thomas Vierhaus is managing director of the VTH Verband Technischer Handel.

    Verband Technischer Handel

    VTH Verband Technischer Handel e.V.

    The VTH Verband Technischer Handel e.V. was founded in 1904 as a voluntary protective association of the asbestos and rubber goods traders of the time. Today, the VTH is the only trade association for the technical trade sector and professional association for technical dealers in Germany, Austria and Switzerland. The claim of the VTH to be close to its member companies on site and to offer them unique platforms for a professional exchange on individual main product groups is reflected in the 8 VTH regions and 5 VTH specialist groups.

    Prinz-Georg-Strasse 106
    D-40479 Düsseldorf

    To the VTH homepage

    Get your PIM.

    We would be happy to advise you in a personal meeting and give you an insight into your new possibilities with Master PIM. Secure our offer for VTH members now.

    Write us

    Or call us now:
    03643 211 22 11

    With us you are in best company.

    These companies have already optimized their product information with Master PIM.

    • SUND Holding
    • Deiss
    • Katimex Cielker GmbH
    • Alfred Horn GmbH
    • Kathrein
    • Bingold
    • Heinz Hesse KG
    • Wille GmbH
    • Seeberger Industriebedarf
    • Edgar Borrmann GmbH & Co. KG
    • Lindig Fördertechnik GmbH
    • Funke
    • ASW GmbH & Co. KG
    • ASW GmbH & Co. KG
    • Nobily


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