What is PIM?

"PIM" means Product Information Management. A PIM system manages the product information used for all kinds of sales and marketing channels and other departments inside and outside the organization, such as website, webshop, print media, ERP system, trading partners, ...

1. PIM in the age of digital commerce

The age of industry 4.0 and the digital revolution bring new challenges for both retailers and manufacturers of products. New products need to be present simultaneously in all channels (website, online shop, sales platforms such as Amazon, Alibaba, Ebay, trading partners).

For this purpose, the central maintenance of product information is needed: digital product information management.

2. Ahead through efficiency

Central product information management helps you to increase your sales potential and at the same time reduce costs through process optimization. Maintain your product information in a cross-industry standard – centrally in one system.

Several departments are involved in the creation and refinement of your data? No problem - Work out the individual components of your catalogs, such as product features and marketing texts, in different catalog instances and easily merge the changes into a final assortment.

PIM for manufacturer

With a PIM system you supply all "stakeholders" with up-to-date information, export customer-specific assortments in exactly the data structure that your trading partners need. Provide new dealers with up-to-date information immediately. Without double work you have more time for your core business.

More about PIM for manufacturers

PIM for dealers

You receive the assortments of your suppliers in different file formats and data structures? - In your PIM, they are mapped and refined in a standardized way.

More about PIM for dealers

3. What is BMEcat?

The BMEcat standard was developed jointly by the Fraunhofer Institute and the industry in order to transfer product information loss-free between companies. Product ranges in the BMEcat format display all information, additional texts, features and also the assignment of associated media (images, videos, data sheets, etc.) in an XML file. The provision of product data in the proven industry standard “BMEcat“ enables maximum responsiveness to all data requirements of your trading partners.

The PIM system serves as an interface to other formats. The standardized data can for example be exported directly in the form of Excel files.

More about BMEcat

4. What is a target system?

Target systems are all those programs, platforms and partners that process or even display your data. This includes both internal and external systems, such as merchandise management systems (MMS), online shop systems (e.g. shopware, WooCommerce), sales and procurement platforms (Amazon, Alibaba, Mercateo), or also creationing software for print catalogs, flyers or advertising displays for retail businesses.

5. Summary

PIM stands for central Product Information Management. With the support of the right PIM system, your product data is clearly managed at a central location and is always up-to-date and available to all partners in the desired (file) format. Without double work you have more time for your core business. Where product data is prepared at different locations today, working time can be saved tomorrow.

With the right PIM system, you can strengthen your competitive advantage in the age of cloud software.


New Opportunities:

"By centralizing data maintenance in a standardized system, we can provide our partners with customized assortments at the click of a mouse - exactly as our partners need them."

Sven Lindig
CEO, LINDIG Fördertechnik GmbH

Here you can read how Lindig Fördertechnik GmbH has centralized product data maintenance in a future-proof manner and even opened up a new business segment with the help of Master PIM. In the online shop your customers will always find the latest information – directly from Master PIM of course.

How PIM works at LINDIG

LINDIG Online Shop


Produktdatenpflege in Master PIM

With us you are in best company.

These companies have already optimized their product information with Master PIM.

  • SUND Holding
  • Deiss
  • Katimex Cielker GmbH
  • Alfred Horn GmbH
  • Kathrein
  • Bingold
  • Heinz Hesse KG
  • Wille GmbH
  • Seeberger Industriebedarf
  • Edgar Borrmann GmbH & Co. KG
  • Lindig Fördertechnik GmbH
  • Funke
  • ASW GmbH & Co. KG
  • ASW GmbH & Co. KG
  • OTDV.de
  • Nobily

Start now with Master PIM.

We provide a ready-to-use PIM system for centralized management of product data for companies. Would you like to learn more about product information management? We would be happy to advise you in a free conversation.


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