Well Equipped for the Group Spin-Off

PIM Integration at KATHREIN Digital Systems

KATHREIN Digital Systems GmbH

KATHREIN Digital Systems is the market leader for digital satellite reception, Terrestrial, cable or IP and their signal distribution in buildings and caravans. Our high quality and reliable product portfolio for the modern TV and radio reception is constantly being updated to include innovative solutions in the field of Building technology expanded. Through extensive know-how in the development and unsurpassed quality standards in manufacturing belong to our solutions and Systems for the absolute top class.

Qualitative high quality satellite-based Receiving systems in conjunction with sophisticated solutions for signal distribution - whether in a single-family house or in large building complexes - provide the best signals in HD quality up to the receivers. New technologies such as SAT>IP, optical SAT distribution or modular headend technology for hotel TV fills the gap between the classical signal distribution and the modern fiber optic and Network technology. Also for mobile TV reception in mobile homes and caravans. mature solutions from KATHREIN are the best choice.

KATHREIN Digital Systems GmbH
Anton Kathrein Street 1-3
83022 Rosenheim, Germany
www.kathrein-ds.com

Request:

KATHREIN SE has decades of experience in the field of satellite reception technology and has continued this tradition since 01.04.2019 with KATHREIN Digital Systems GmbH. In the course of the spin-off, the now independent KATHREIN Digital Systems not only invested in a new online presence (www.kathrein-ds.com), but also in the comprehensive optimization of existing processes.

The spin-off from the KATHREIN SE parent company also made it necessary to set up our own IT infrastructure. In addition to the new ERP system (Microsoft Dynamics) and the new website with product catalogue, a new data management system for product information was also on the agenda. In future, the information stored in different systems was to be collected at a central location in order to facilitate access to uniform product data for sales and internal purposes.

Solution:

Together with KATHREIN Digital Systems, we have consolidated the existing data in Master PIM. This included data from the previous Group ERP system, SAP and other databases with special information. The individual information components were combined in the PIM, missing information added and validated. To map the online product catalog (www.kathrein-ds.com/produkte/), we determined the structure for the corresponding export template. At the push of a button, Master PIM makes the product range available for download in the format required for presentation on the website.

The product information maintained in the PIM is not only used on the website. The assortment is also distributed directly from Master PIM to customers in the industry standard BMEcat. For this purpose, customer-specific catalogs can be generated that contain specific product groups and individual price lists. "With Master PIM we are fulfilling a long-cherished wish of our trading partners and are very happy to be able to work together even more efficiently and purposefully", adds Managing Director Michael Auer. Thanks to the Master PIM Template Engine, individual customer enquiries can be handled quickly. Templates created will be saved in Master PIM for future exports. This means that every trading partner gets the information he needs more quickly - in the format he needs it - and can easily transfer it to his own sales channels.

Technical product data in Master PIM

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"Thanks to Master PIM, the exchange of data with retailers in particular is now faster than before, and saving time and money on both sides."

Philipp Schlosser

Head Of Product Management and Marketing,
KATHREIN Digital Systems GmbH